Case study · Consumer product

A calm daily-dua app, built and run end to end

DuaScroll is a Qur'an and dua iOS app Firswood designed, shipped, and now operates day to day, from the product itself to the automated content engine that feeds its growth.

Consumer AppiOSContent AutomationLive
DuaScroll app visual
Live
Shipped to the App Store and running in production
Daily
Short-form content produced by an automated engine
Our infra
Built on Firswood-owned infrastructure, operated by us
The product

A daily practice, not another feed

DuaScroll turns Qur'an and dua into a calm daily habit rather than an endless scroll. Recitation reels highlight the Arabic word by word alongside the translation, prophetic stories are told as gentle carousels, and occasion-based duas are there for the moment you need them.

  • Recitation reels with synced Arabic and translation
  • Prophetic-story storyboards
  • "Recite this when…" occasion-based duas
  • A quiet, premium design language throughout
The growth engine

An automated content engine

Distribution is the hard part for any consumer app. DuaScroll runs an automated pipeline that produces short-form video and carousels on a schedule, in a consistent brand voice, so growth does not depend on hand-making every single post.

Build and run

We operate it, we don't hand it over

DuaScroll runs on Firswood-owned infrastructure with live monetisation and an analytics funnel from install through to purchase. We ship the features, watch the numbers, and grow it. It is the same build-and-run model we bring to client work, proven on a product of our own.

DuaScroll screen
DuaScroll screen
DuaScroll screen
DuaScroll screen
What it proves

We ship and run our own products

DuaScroll is proof that Firswood does not only build for clients. We took a product from idea to the App Store, wired up monetisation and analytics, and we run and grow it day to day.

That is the same discipline we bring to a retainer: build the system, host it, operate it, and improve it against real metrics, rather than handing over a codebase and walking away.

Want something like this built and run?

We build production systems, host them on our own infrastructure, and operate them for you.

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