Our Portfolio

What we've built

Real systems, shipped to production. Each project represents a unique challenge solved with AI-first thinking.

ClonePop
AIE-commerceComputer Vision

ClonePop

AI-personalised greeting card creation with print-and-ship fulfilment

Problem

Personal gifting is emotionally high-stakes; creation and fulfilment must feel instant and premium.

What we delivered

  • AI image personalisation (template-based + text-to-image)
  • Order flow + fulfilment integration (print/shipping)
  • Product template system for repeatable campaigns
  • UX focused on fast delight + purchase completion
~700 orders processed, delivering an estimated 2-3x conversion uplift versus traditional personalised card flows
Founder + product/engineering lead
GrowYourListSize
AutomationAnalyticsLead Generation

GrowYourListSize

Automated growth intelligence for GP practices

Problem

Performance insights exist across tools, but reporting and follow-ups are manual and inconsistent.

What we delivered

  • Automated reporting workflow with scheduled delivery
  • Data normalisation + dashboards/insight summaries
  • Lead capture + follow-up automation hooks
  • Operational alerts to keep pipelines moving
93+ qualified GP practice leads generated, with early conversion into multiple paying customers within the first month post-launch
AI automation architect + delivery
Requio
RAGDocument AISaaS

Requio

AI-assisted requirements packs and delivery documentation

Problem

Teams lose weeks turning messy notes, tickets, and stakeholder inputs into consistent specs.

What we delivered

  • Structured DRP output format and generation workflow
  • Knowledge-base/RAG-style retrieval for project context
  • Document assembly pipeline for client-ready exports
  • Admin controls for modules, templates, and iteration
Reduced spec production time by ~60-70%
Solution architect + implementation
Motor Mania Manchester
ScrapingAutomationAnalytics

Motor Mania Manchester

Automated car valuation scraping bot for dealership inventory pricing

Problem

Car dealerships need real-time market valuations to price inventory competitively, but manual lookups across multiple platforms are slow and inconsistent.

What we delivered

  • Multi-source valuation scraper (AutoTrader, Motors.co.uk, WBAC)
  • Automated price aggregation and market analysis
  • Real-time inventory repricing alerts
  • Dashboard for tracking valuation trends and pricing opportunities
Impact data pending
Automation architect + backend development
MediaBuyer AI
AI AgentsAnalyticsAdvertising

MediaBuyer AI

AI-powered media buying intelligence platform for performance marketers

Problem

Media buyers spend hours manually analysing ad performance across platforms, making slow decisions based on incomplete data.

What we delivered

  • AI-driven campaign analysis and optimisation recommendations
  • Cross-platform performance aggregation and reporting
  • Automated budget allocation suggestions based on ROAS targets
  • Real-time alerting for underperforming creatives and placements
Delivered as a one-off setup offer — retired in 2026 as Firswood consolidated around its managed agentic service
Founder + product architect
BannerSelf
AICreative ToolsSaaS

BannerSelf

Self-service banner and creative generation platform

Problem

Small businesses and marketers need professional ad creatives fast, but design tools are complex and agencies are expensive.

What we delivered

  • AI-assisted banner generation from brand assets and copy
  • Template engine with dynamic sizing across ad formats
  • Brand kit management for consistent creative output
  • One-click export for major ad platforms
Live product — growing user base
Founder + full-stack developmentVisit

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